{"id":58835,"date":"2020-12-14T00:20:30","date_gmt":"2020-12-13T22:20:30","guid":{"rendered":"https:\/\/management.biem.sumdu.edu.ua\/happy-birthday-to-sumy-city-brand"},"modified":"2025-04-03T11:18:12","modified_gmt":"2025-04-03T08:18:12","slug":"happy-birthday-to-sumy-city-brand","status":"publish","type":"post","link":"https:\/\/management.biem.sumdu.edu.ua\/en\/allcategories-en-gb\/14-our-news\/434-happy-birthday-to-sumy-city-brand","title":{"rendered":"Happy birthday to Sumy City Brand!"},"content":{"rendered":"
\n

On 8th\u00a0of December, the students of several training programs of different levels (Master studies and Undergraduates) were united by the lecture provided by designers, who created the brand of Sumy city. The representatives of the creative agency LLC \u201cChocolate\u201d, Yulia Yevenko, the chief director and Iryna Bozadjieva, the manager of the clients support department, kindly agreed to be the guest lecturers. The lecture-seminar took place in two languages \u2013 in Ukrainian and English. That allowed to involve the students who study at Sumy State University in English and came from other countries. During the meeting, our guest lecturers shared their experience collaborating with Sumy Council on the city brand creation. They encouraged the auditorium to pursue city promotion using positive impressions about the city. The seminar dragged on because of the discussion that transformed into ideas exchange about how to attract \u201cyour type of a client\u201d, how to make positioning effective, and how much does it cost \u2013 the efforts and own investments \u2013 to create the product that you are going to be proud\u00a0 in years.<\/p>\n

Thankful to students of several specialties, namely \u201cManagement\u201d, “Finance and Accounting in Entrepreneurship”, \u201cFinance, banking, and insurance\u201d, \u201cPublic Administration\u201d.<\/p>\n

We are incredibly grateful to the team of LLC \u201cChocolate\u201d who found the time and came to us (online).<\/p>\n

Because of this meeting, we fell in love with our city again!<\/p>\n

Actually, 14th\u00a0of December 2019 is the date when the brand has presented to the community, and this is it\u2019s birthday. Wish you a lot of years, full of joy and positive changes!<\/p>\n

Information about LLC \u201cChocolate\u201d you may find at\u00a0\u00a0http:\/\/chokolad.com.ua\/<\/a>,\u00a0and at the\u00a0Instagram\u00a0page at\u00a0https:\/\/instagram.com\/chokolad.com.ua?igshid=z29wtir9w16w<\/wbr><\/wbr><\/a><\/p>\n

Brandbook you may download, using links at\u00a0https:\/\/we.tl\/t-x6xnPY1tC8<\/a>,\u00a0where you may find the videos about how this brand was born.<\/p>\n

And there are stickers for Telegram at\u00a0https:\/\/t.me\/addstickers\/Shokolos<\/wbr><\/a><\/p>\n

Moderator was Ph.D., Dr.Sci.,\u00a0Hanna Shvindina<\/a>, the head of Oleg Balatskyi department of management.<\/p>\n<\/p>\n