{"id":60666,"date":"2026-01-18T21:42:27","date_gmt":"2026-01-18T19:42:27","guid":{"rendered":"https:\/\/management.biem.sumdu.edu.ua\/?p=60666"},"modified":"2026-01-18T21:42:27","modified_gmt":"2026-01-18T19:42:27","slug":"a-faculty-member-contributed-to-the-publication-of-a-modern-scientific-monograph","status":"publish","type":"post","link":"https:\/\/management.biem.sumdu.edu.ua\/en\/a-faculty-member-contributed-to-the-publication-of-a-modern-scientific-monograph","title":{"rendered":"A Faculty Member Contributed to the Publication of a Modern Scientific Monograph"},"content":{"rendered":"<p>The O. Balatsky Department of Management congratulates <strong>PhD in Economics, Associate Professor Yuliia Opanasiuk<\/strong> on the release of a new scientific monograph prepared in co-authorship with Ukrainian researchers.<\/p>\n<p>The monograph titled <strong>\u201cManagement of B2B and B2C Marketing of Scientific Developments and Educational Services: A Case of the Chemical Industry\u201d<\/strong> is dedicated to modern approaches to marketing scientific products and educational services, as well as the specifics of their promotion in the B2B and B2C markets.<\/p>\n<p>The publication presents the results of comprehensive research, analytical materials, practical cases, and recommendations aimed at enhancing the effectiveness of interaction between scientific institutions, business, and end consumers.<\/p>\n<p>The monograph will be useful for scholars, managers, representatives of industrial enterprises, and professionals working in the field of innovation management, marketing, and commercialization of scientific developments.<\/p>\n<p>\ud83d\udd17 <strong>More information is available at:<\/strong><br \/>\n<a href=\"http:\/\/catalog.liha-pres.eu\/index.php\/liha-pres\/catalog\/book\/445\" class=\"external external_icon\" rel=\"nofollow\" target=\"_blank\">http:\/\/catalog.liha-pres.eu\/index.php\/liha-pres\/catalog\/book\/445<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The O. Balatsky Department of Management congratulates PhD in Economics, Associate Professor Yuliia Opanasiuk on the release of a new scientific monograph prepared in co-authorship with Ukrainian researchers. The monograph titled \u201cManagement of B2B and B2C Marketing of Scientific Developments and Educational Services: A Case of the Chemical Industry\u201d is dedicated to modern approaches to [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":60664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12,5],"tags":[],"class_list":["post-60666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uncategorized"],"publishpress_future_action":{"enabled":false,"date":"2026-05-07 01:26:31","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/60666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=60666"}],"version-history":[{"count":1,"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/60666\/revisions"}],"predecessor-version":[{"id":60667,"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/60666\/revisions\/60667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/60664"}],"wp:attachment":[{"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=60666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=60666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/management.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=60666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}