The O. Balatsky Department of Management congratulates PhD in Economics, Associate Professor Yuliia Opanasiuk on the release of a new scientific monograph prepared in co-authorship with Ukrainian researchers.
The monograph titled “Management of B2B and B2C Marketing of Scientific Developments and Educational Services: A Case of the Chemical Industry” is dedicated to modern approaches to marketing scientific products and educational services, as well as the specifics of their promotion in the B2B and B2C markets.
The publication presents the results of comprehensive research, analytical materials, practical cases, and recommendations aimed at enhancing the effectiveness of interaction between scientific institutions, business, and end consumers.
The monograph will be useful for scholars, managers, representatives of industrial enterprises, and professionals working in the field of innovation management, marketing, and commercialization of scientific developments.
🔗 More information is available at:
http://catalog.liha-pres.eu/index.php/liha-pres/catalog/book/445