04/12/2024 first-year students of the department of management, together with marketing colleagues, attended a practice-oriented class dedicated to brand management and digital marketing. The invited lecturer was Nataliya Seleznyova, blogger, photographer, travel agent of Travel Check-IN company. She talked about her experience of running a business through the Internet and social networks, the specifics of developing a personal brand, shared SMM skills and gave good advice to students about this type of activity.