The Thursday 11th of March was an intense and interesting day for several cohorts of students from Washington State University and Sumy State University. Within Global Virtual Class “International Business & Leadership” Professor Erdogan Koç from Bahçeşehir Üniversitesi shared his knowledge on "Influence of Culture on Customers".  

Head of the the department, Dr. Shvindina hosted the session in cooperation with Professor Mesut Çiçek from Washington State University.

Amazing session within Global Virtual Class brought new light to many phenomena in a sphere of marketing and management related to organizational behaviour, international relations, hospitality in global aspects.

Video of the the lecture you may find at WSU site