On December 30, as part of studying the course "Behavioral models of decision-making in management", an educational and practical seminar was held in the Laboratory of Behavioral Economics of NNI BiEM. Students of higher education familiarized themselves with the material and technical base, as well as the results of the first studies conducted on the basis of Sumy State University using eye-tracking technologies and monitoring of the electrical activity of the skin. On the case of a local media platform, the differences in the perception of text and graphic information by humans and artificial intelligence were analyzed for further decision-making regarding participation in a charity project.

Also, all participants of the seminar took direct part in a behavioral study with further analysis of the results of personal and group perception of visual data.

The Laboratory of Behavioral Economics of NNI BiEM is being developed at Sumy State University thanks to the funds received for the basic funding of science based on the results of state certification of higher education institutions in terms of their scientific (scientific and technical) activities. Therefore, students of higher education at Sumy State University have unique opportunities to conduct their own research, from the design of the experiment to the interpretation of the obtained data, followed by their publication in highly rated scientific publications.