On September 16, 2023, senior lecturer of the Oleg Balatskіy Department of Management, Yuliіa Opanasiuk, was invited to participate in an exciting roundtable discussion on the "Development of Sustainable Communications in Higher Education Institutions on Social Media".
This event is part of an international online program aimed at enhancing the qualifications of higher education institution educators on the topic of "The Power of Social Media in the Professional Development of University Educators: Personal Branding, Tools for Educational Products, and Promotion of Sustainable Development Values".
- This program included the following activities:
- Electronic distance course "The Power of Social Media in the Professional Development of Teachers" by Lusófona University.
- Electronic distance course "Creative Constructor: Building Innovative Educational Formats in the Digital Age".
- Webinars, including:
- Webinar #1 "The Power of Social Media in the Professional Development of Teachers: How to Create a Personal Brand and Promotion Values?" (Speaker: Lyudmyla Hulyaieva, Head of the Department of International Projects at Kyiv Business School, PhD in Economics, Associate Professor at the Academy of Labour, Social Relations, and Tourism)
- Webinar #2 "Expanding Opportunities for Educators through Social Media: Innovations in Creating and Promoting Educational Products" (Speaker: Andrii Oliinyk, Expert at the Department of International Projects at Kyiv Business School, PhD in Economics, Associate Professor at the State Trade and Economic University)
- Webinar #3 "Motivational Information Campaigns in Social Media: Tips for Universities" (Speaker: Iryna Horbunova, Marketing Strategist with 10 years of experience, Marketing Instructor at European Design School)
- Preparation of a scientific and methodological report on the topic "Development of Sustainable Communications in Higher Education Institutions on Social Media".
- Completion of a practical task "Creating a Pedagogical Strategy Using Social Media to Engage Students in Learning and Promote Sustainable Development Values".
Participants discussed a range of interesting topics, including electronic courses and webinars on current aspects of education and the use of social media to create a personal brand and promote sustainable development values.
The preparation of the scientific and methodological report and practical work aimed at engaging students in learning and promoting sustainable development values are of great importance.
This project is implemented within the framework of the international project "COMSUS. Development of Sustainable Communications of Higher Education Institutions in Social Media" Erasmus+ (Project nº 2022-1-PL01-KA220-HED-000090164).
