Diana Konovalenko, a student of Sumy State University, majoring in Management, and her team successfully completed the Startup Resilience Programme from Startup Ukraine and received a grant to develop their own sportswear brand OWL.
OWL is a modern Ukrainian sportswear brand that combines quality, comfort, functionality, and stylish design. The brand’s products are aimed at athletes, teams, and everyone who leads an active lifestyle.
As part of the program, the team underwent training, practical classes, and received mentoring support from entrepreneurs and industry experts. The final stage was an educational event in Kyiv, during which the participants presented their projects.
This victory is an example of how young people develop Ukrainian entrepreneurship, create local brands, and confidently implement their own business ideas.








We congratulate the OWL team on their achievement and wish them new successes, development, and victories!