On 8th of December, the students of several training programs of different levels (Master studies and Undergraduates) were united by the lecture provided by designers, who created the brand of Sumy city. The representatives of the creative agency LLC “Chocolate”, Yulia Yevenko, the chief director and Iryna Bozadjieva, the manager of the clients support department, kindly agreed to be the guest lecturers. The lecture-seminar took place in two languages – in Ukrainian and English. That allowed to involve the students who study at Sumy State University in English and came from other countries. During the meeting, our guest lecturers shared their experience collaborating with Sumy Council on the city brand creation. They encouraged the auditorium to pursue city promotion using positive impressions about the city. The seminar dragged on because of the discussion that transformed into ideas exchange about how to attract “your type of a client”, how to make positioning effective, and how much does it cost – the efforts and own investments – to create the product that you are going to be proud in years.
Thankful to students of several specialties, namely “Management”, "Finance and Accounting in Entrepreneurship", “Finance, banking, and insurance”, “Public Administration”.
We are incredibly grateful to the team of LLC “Chocolate” who found the time and came to us (online).
Because of this meeting, we fell in love with our city again!
Actually, 14th of December 2019 is the date when the brand has presented to the community, and this is it’s birthday. Wish you a lot of years, full of joy and positive changes!
Information about LLC “Chocolate” you may find at http://chokolad.com.ua/, and at the Instagram page at https://instagram.com/
Brandbook you may download, using links at https://we.tl/t-x6xnPY1tC8, where you may find the videos about how this brand was born.
And there are stickers for Telegram at https://t.me/addstickers/
Moderator was Ph.D., Dr.Sci., Hanna Shvindina, the head of Oleg Balatskyi department of management.
