On December 28, 2022, the lecturer of the O. Balatskyi Department of Management Mayboroda Tetyana together with the lecturer of the Department of Marketing Anna Rosokhata held a master class for students of Mittal Business School, Lovely Professional University (India) in the frame of the International Conference INDUSTRY 5.0 HUMAN TOUCH, INNOVATION & EFFICIENC.

The topic of the report and master class "Current trends in consumer behavior and marketing" aroused great interest of the participants - there were more than 130 people. The moderator of the session from the Indian Partner University was Dr. Pretty Bhalla.