Let us introduce a guest speaker for the the first session in the webinars set of Global Virtual Program “Excellence in Teaching & Research”.
Professor Erdogan Koç is a Professor of Behavioural Sciences / Consumer Behaviour & Marketing Management at Bahcesehir University, Head of Human Behavior LAB.
Professor Erdogan Koç received his BA from the University of Istanbul, his MBA from the University of Wales, Cardiff Business School (UK), and his Ph.D. from Oxford Brookes University (UK).
Professor Koç has papers published in top-ranked journals indexed in the SSCI, such as “Tourism Management”, “Public Relations Review”, and “International Journal of Intercultural Relations”. He was selected to the “Best Management Authors Hall of Fame” by the Emerald Management Reviews.
Professor Koç is an author of several books and book chapters published by internationally reputable publishers. His book “Consumer Behavior and Marketing Strategies: Global and Local Approach” (Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım) is one of the most cited in the country.
