Oleg Balatsky Department of Management
Education and Research Institute of Business, Economics and Management
Sumy State University

First-Year Students Received Advice from Coffee Shop Founder Oleksandr Yushchenko

Once again, on May 5, 2025, during a class on the subject “Management,” first-year students of the Institute of Business, Economics, and Management (BEM) were visited by university alumnus, entrepreneur, public figure, and co-founder of the branded coffee shop chain “ROCK KAVA,” Oleksandr Yushchenko.

The meeting with our stakeholder-practitioner turned out to be interesting, useful, and informative. Oleksandr shared his experience in running a business, his life philosophy, and the importance of lifelong learning. The students eagerly discussed topics such as the specifics of starting and managing a business in today’s environment, effective team management, and the personal development of an individual as a personality, manager, and leader.

Gaining additional knowledge from practitioners is an essential and important part of the educational process at the university. The Department of Management continuously encourages such events to ensure that students gain practical experience and are prepared for today’s challenges.